How to Work as an Independent Sales Agent in India
Be your own boss in B2B sales. Choose the manufacturers you represent, build a portfolio of products, and earn commission on every deal you bring.
Become an independent agentWhat an independent sales agent does
An independent sales agent represents one or more manufacturers without being their employee. You find buyers, introduce them, and earn a commission when the sale closes. You set your own hours, choose your own products and own your customer relationships.
In India, independent agents are common in industrial goods, building materials, electricals, textiles and FMCG wholesale. Traditionally, the arrangement is informal — a phone call, a handshake and a promise of commission. That works until there is a disagreement about who introduced a buyer, or a commission goes unpaid.
BizSathi formalises the arrangement without making it bureaucratic. Manufacturers are verified, every lead you submit is time-stamped under your name, commission is calculated automatically, and there is a dispute process if something goes wrong.
Becoming an independent sales agent, step by step
Pick a niche
Choose an industry or buyer type you understand. Specialists earn trust faster than generalists.
Get verified
Register on BizSathi and complete PAN and Aadhaar KYC. Verification is what lets companies trust your leads and lets you receive payouts.
Build a portfolio of 3–5 products
Pick complementary products from different manufacturers that sell to the same buyers.
Understand the tax side
Commission income is subject to TDS under Section 194H where applicable. Keep your TDS certificates and consult a tax professional for filing.
Build a track record
Won deals are recorded on the platform. Download your performance certificate to approach new manufacturers.
Habits of successful independent agents
Qualify before submitting
A short conversation to confirm need, budget and timeline makes your leads worth following up.
Follow up on your leads
Use follow-up reminders and stay in touch with the buyer until the deal closes or is lost.
Learn the product
Use the brochures and price sheets companies upload so you can answer buyer questions confidently.
Diversify
Working with several manufacturers protects your income if one product slows down.
Frequently asked questions
- Do I need to register a business to be an independent sales agent?
- You can start as an individual with PAN and Aadhaar. As your commission income grows, speak to a tax professional about GST registration and the right business structure for you.
- How many manufacturers can I represent?
- There is no limit on BizSathi. You can submit leads for any listed product.
- What protects me if a company does not pay?
- Each lead is recorded under your verified identity. If a company closes a deal from your lead without paying commission, you can raise a dispute for review.
- Is there a minimum commitment?
- No. There are no minimum leads, hours or targets.
Start earning commission today
Free to join. Complete KYC, pick your products and submit your first lead.
Become an independent agent